World Unseen
Design | Experiential |
As part of Canon’s World Unseen brand campaign, I supported the design and brand governance for an exhibition created in partnership with the Royal National Institute of Blind People (RNIB).
VML agency partnered with Canon to create the exhibition with the aim to redefine visual storytelling by exploring how photography can be experienced beyond sight and instead through touch, sound, and audio descriptions. Creating a truly accessible and inclusive experience for blind and partially sighted people.
The exhibition guide was designed with accessibility at its core, featuring large print text and integrated QR codes linking to audio descriptions for each piece. Visitors could also access a fully digital, screen-reader-friendly edition by scanning NaviLens QR codes throughout the exhibition.
Beyond the main exhibition at Somerset House, World Unseen was also showcased at Canon Europe’s headquarters. I led the creation of all internal artwork and environmental graphics to deliver a cohesive, immersive brand experience for employees and visitors.
Photography credits: Cecilie Harris / Canon Europe
