Michael Graham –
high end marketing
Michael Graham Estate Agents required engaging marketing collateral to be used for both print and digital platforms. The high end target audience needed to be considered when producing these designs.
Concept | Design | Campaigns | B2C
'More Reach, More Buyers' campaign
After participating in group brainstorms to finalise the next campaign concept, I created initial scamps which I ultimately developed into print ready pdfs (used in newspapers and direct mail) and digital banners (website and on social).
'Home Shopping' campaign
After an initial brief from the client, I created scamps to provide a first look at campaign concepts. After the preferred concept was approved, I took the design into Photoshop to develop a few different advert options. The design was then finalised and reproduced for digital banners and print adverts.
